Why CMOs Work With Persuade
We’re former CMOs, VPs, and operators who now work as fractional CMOs.
We’ve built brands, launched products, and owned pipeline in high-growth SaaS environments. Persuade exists to apply that lived experience to help other CMOs navigate the transition to independent work with clarity and confidence.
Operator, Not Coach
IWe've been a 20+ year CMOs inside real companies, through growth, scale, and exits.
This is About Clarity, Not Hype.
Whether you’re selling cutting-edge tech or reinventing an industry, we help you tell a story your buyers can instantly understand—and act on.
For Experienced CMOs Only
This work is designed for senior marketing leaders navigating transition. If you’ve led teams, owned strategy, and sat at the exec table, you’ll recognize the value quickly.
Why Going Fractional Feels Harder Than it Should
Most CMOs don’t struggle because they lack experience.They struggle because everything that made sense inside a company suddenly stops working when they step outside of it.
Your title disappears. Your scope feels vague. Your experience sounds impressive but not specific.
Conversations don’t turn into work. Outreach feels awkward. Pricing feels arbitrary.
You know you’re valuable, but you’re not sure how to explain why you, for what, and to whom.
This isn’t a confidence problem. It’s a positioning problem.
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“I don’t know how to explain what I actually do anymore.”
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“My background sounds broad, not differentiated.”
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“I don’t know what to sell or how to price it.”
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“My LinkedIn and website don’t convert interest into work.”
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“I’m doing a lot of activity, but nothing is clicking.”
How I Help
Fractional Positioning
Format: 90-minute working session
This session is about clarity. We’ll define who you’re actually for, the problems you solve best, and how to articulate your value in a way that resonates with buyers.
You’ll leave with:
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A clear positioning statement
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Language you can use immediately in conversations
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Direction on what to lean into and what to stop saying
Offer & Pricing
Format: 2-3 working sessions
Most CMOs struggle not because they lack value, but because they don’t know what to sell or how to package it. This work focuses on turning your experience into clear, marketable offers.
You’ll leave with:
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1–3 well-defined offers
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Clear scope and pricing logic
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Confidence in how you present and sell your work
GTM & Personal Brand Review
Format: Single working session
We’ll review how you show up in the market today and identify what’s helping, what’s hurting, and what’s missing.
We’ll look at:
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LinkedIn profile
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Website or landing page
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Outreach or inbound approach
You'll leave with
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Clear recommendations
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A short, prioritized action list
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Less noise, more focus
Meet our Principal
Jonathan Dampier is a former CMO and senior marketing leader with experience building and scaling go-to-market organizations inside high-growth B2B SaaS companies.
He’s led brand, product marketing, and demand generation through multiple growth stages and exits, and now operates as a Fractional CMO working directly with CEOs and executive teams.
Persuade Marketing was created to help other experienced CMOs navigate the transition from operator to independent work with clarity. This advisory work is grounded in lived experience, not theory, and focused on positioning, offers, and how senior marketers show up in the market when titles and org charts disappear.
This is not career coaching. It’s practical, experience-led advisory for CMOs who want traction, not noise.
Contact Us
Drop us a message, give us a call, or send us an email—we’re all about making connections that matter. Let’s start this journey together and take your Fractional brand to new heights!